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Nike and Michael Jordan's Jordan Brand Sneaker Rise, Fall, and Comeback
Michael Jordan hasn't played a game in more than 18 years, but Nike is still raking in billions from his brand
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/cdn.vox-cdn.com/uploads/chorus_image/image/66747021/AJ1Part1_01_Feat_Getty_Ringer.0.jpg "How Nike's Air Jordan 1 Became the Sneaker King - The Ringer")
How Nike's Air Jordan 1 Became the Sneaker King - The Ringer
